The likes of Apple, Starbucks, Nike and Coca-Cola have at least two things in common. The first is obvious: these are all are phenomenally successful global brands. The second is that each of these companies recognise the value of brand consistency - and they work hard to achieve it.
Sep 3, 2019 11:50:00 AM by Michael Pfeiffer |
Modern focus on promoting a positive employer brand tends to be directed towards social media profiles and platforms. However, for many prospective new employees, the first true engagement with a company’s culture is likely to derive from visiting their website. An attractive and engaging website remains a powerful tool in an employer’s arsenal when it comes to attracting new talent.
Aug 14, 2019 12:00:00 PM by Phil Owers |
You want your business to be what a consumer thinks of, when they need a product or service you offer. It gives you a heard start over the competition. Unless competitors are able to make up the ground you have already established, the consumer will purchase your product again and again.
This directly points to the importance of brand awareness. It doesn't mean a consumer will always buy your product, but it does increase the potential.
However, is brand awareness the wrong goal for retailers?
Should you focus your marketing approach on something different, or should it stand as the main drive for your advertising department.
Aug 12, 2019 12:00:00 PM by Frode Nortvedt |
The concept of building a customer, or consumer, brand, has been a staple of marketing for generations. Employer brand, on the other hand, is a concept that’s come along much more recently, the idea first coming into the lexicon back in the mid-1990s.
Aug 9, 2019 12:00:00 PM by Phil Owers |
31% of employers say that they have found it difficult to fill positions because of a shortage of available talent, that’s according to a recent study by employment agency Manpower. The market for top talent is expected to become even more challenging as baby boomers retire en masse over the coming decade. More than ever before it is critical that businesses correctly brand themselves to appeal to the next generation of top performers.
Aug 7, 2019 12:30:00 PM by Phil Owers |
Almost each and every business now devises and implements an Employer Brand strategy in order to try to eke out a little competitive advantage, but it is hard to know how successful that employer brand strategy is going to be before it’s implemented. It’s an interesting catch 22, and one that will continue to be a challenge for both new Employer Brand strategies and for evolutions to existing ones.
However, there are certain factors that can be highlighted as crucial to the success of the employer brand globally. The factors in this list need to be tabled, considered, discussed and at times actioned to help guarantee the success.
Aug 5, 2019 12:30:00 PM by Phil Owers |
To formally launch the Papirfly Brand Centre blog, where we will be discussing, exploring and hopefully providing some innovation to all things Employer Branding, Graduate Brand and Brand Activation, we thought it appropriate to start with resetting the employer brand agenda.
Aug 2, 2019 12:00:00 PM by Phil Owers |
Where onboarding is taken seriously, new starters settle in quicker, it takes less time to reach full productivity - and early employee churn is noticeably reduced. In short, everyone feels the benefit.
In our earlier article, we looked at onboarding software and at how it can encourage and improve employee assimilation. Read on for a closer look at various types of onboarding tech and discover the difference it can make to your onboarding efforts and wider recruitment strategy…
Jun 19, 2019 10:43:00 AM by Sara Naveda |
To win the war for talent, you need to nail the Talent Attraction Lifecycle. The stages which job candidates move through in their ongoing relationship with an organisation are (1) Attraction, (2) Recruitment, (3) Onboarding, (4) Development, (5) Retention, (6) Separation. Every stage is a chance for you to attract, engage and retain talent.
May 29, 2019 8:46:00 AM by Sara Naveda |
A greater focus on staff development can result in a ‘win-win’ scenario for your organisation and for your people. From increased staff loyalty and engagement through to boosting your ability to bring on home-grown talent, opening up development opportunities can bring multiple benefits for everyone involved.
May 14, 2019 10:01:00 AM by Sara Naveda |