5 reasons to develop your employees
A greater focus on staff development can result in a ‘win-win’ scenario for your organisation and for your people. From increased staff loyalty and engagement through to boosting your ability to bring on home-grown talent, opening up development opportunities can bring multiple benefits for everyone involved.
Here’s a closer look at some of the good reasons for taking staff development seriously…
Developing management skills: equipping employees to move up the ladder
After proving themselves in junior positions, a promotion to management might seem like the next natural step. But are those employees equipped for such a move?
Research from the Chartered Management Institute (CMI) suggests that 63% of managers received no training for the role. It goes a long way in explaining why only a paltry 14% of managers were regarded by their employees as being “good at people management”!
Identifying and actively developing management potential in your employees ensures they are equipped with the skills they need to make a success of the move. The end result should be a better-supported team of managers and a better-managed workforce.
Continuing professional development: helping you stay up to speed
There’s sometimes a tendency to view continuing professional development (CPD) as a burden rather than an opportunity. But from product development through to data protection, “best practice” in any industry can change rapidly. Ambitious employees will be keen to keep up with the state-of-the-art – and this is something that should be encouraged.
When it comes to CPD, one approach is to merely ensure that your staff cover their minimum requirements to stay on the right side of the regulator.
It’s far more constructive to view this type of development strategically. For instance, through debriefing sessions after your staff have been on courses, you can provide a platform to identify how the latest developments in your industry might be put to work within your organisation.
Uncovering new skills and new ideas
From the customer services rep who wants to pick up a new language - to the coder who’s interested in Google Analytics accreditation: what people are interested in isn’t always strictly tied to their job role.
There’s a lot to be said for enabling your employees to take up a broad range of development opportunities. For them, it may involve discovering a new area they are usefully talented at. For you, it can result in employees with wider skill sets - wider perspectives: just what you need for more creative problem-solving.
“Prospects for personal and professional growth” frequently feature at or close to the top of the list of reasons why employees decide to stay in their jobs.
Assuming you want to provide staff with positive reasons to stay with you - and if you don’t want to be faced with an unnecessarily high staff attrition rate, focusing on staff development makes perfect sense.
Helping you win the war for talent
For any employer, this potential benefit forms the other side of the loyalty point (above).
In areas such as IT and manufacturing, more than 80% of execs are reporting a skills shortage. When it comes to talent, it’s a seller’s market - and finding ways to attract the right people becomes a top priority.
In this environment, staff development becomes a highly valuable tool. Whether it’s formal training, mentoring, in-house training - and even travel and charity work, - development should be brought front and centre as part of your employer brand.