As a marketer, it’s so easy to forget where your brand actually exists. It’s not in your strategy docs or on your Google Analytics dashboard, nor is it in your logo or in your ads. Your brand only exists in the minds of your customers. It’s the public face of your company; more accurately, it encapsulates how that face is perceived.
Mar 21, 2019 11:43:00 AM by Michael Pfeiffer |
Are your creatives being hit with “urgent” work requests from all angles? It’s a common problem for many marketing and comms teams. HR needs a new powerpoint deck; Product Development needs an instruction manual drafting, the Head of Marketing wants to tweak an existing campaign, and all the while, there’s a constant drip feed of “quick” jobs from the Sales team.
Mar 14, 2019 11:28:50 AM by Michael Pfeiffer |
When LinkedIn recently asked employers to rank the non-technical skills they valued most, Creativity came top of the list. For your marketing team especially, it’s not difficult to see why this is such a prized asset. Read on to find out about the tools you need to have on board to empower employees to unlock their awesome ideas…
Mar 4, 2019 12:52:00 PM by Michael Pfeiffer |
Do your people spend too much time searching and too little time actually doing?
It’s a bigger problem than you might think. McKinsey found that employees can spend an average of 1.8 hours a day searching for and collating information. More recently, Nintex found that around half of employees said they had trouble locating documents. 43% reported difficulties with approval requests and document sharing, while a third struggled with document versioning.
Feb 25, 2019 10:47:00 AM by Michael Pfeiffer |
Getting as many of your people as possible involved in marketing content creation: this is something that makes sense on every level.
For a start, It means you can do more in-house - and get it done quicker. Also, research shows that employees have, on average, a 5x greater reach than corporate accounts - and their followers are much more likely to convert. So especially when it comes to social, if it’s generated and distributed by real people, this content is potentially going to be among your most valuable marketing assets.
Feb 1, 2019 4:16:00 PM by Michael Pfeiffer |
Around one in four businesses now use freelancers - and putting them to work can be especially beneficial for specialist creative projects. For one thing, they can plug skills gaps that may be difficult (or expensive) to fill internally. Alongside this, they can bring valuable fresh perspectives, and generally breathe new life into marketing campaigns.
Jan 3, 2019 11:13:00 AM by Michael Pfeiffer |
In all likelihood, your brand is the most valuable asset your business owns. It’s what makes you visible to the people who matter – including customers, investors and the new talent you want to bring on board. Crucially, it’s what differentiates your offerings from similar propositions on the market - providing an instantly recognisable reflection of your distinct business model.
Dec 13, 2018 11:27:00 AM by Michael Pfeiffer |
At heart, the brief for your marketing team is clear: to boost the reach, visibility and reputation of your brand - with the end goal of attracting and keeping valuable customers.
Nov 23, 2018 10:50:00 AM by Michael Pfeiffer |
What’s on your design-side wish list? Chances are, it includes a steady flow of amazing-looking marketing assets. Your Website could use a visual refresh; your product photography could be improved – and your social media posts need an added injection of sparkle. Is all of this really too much to ask?
Nov 12, 2018 9:14:00 AM by Michael Pfeiffer |
If your organisation’s marketing department currently exercises a monopoly on content creation, you could be missing out on a valuable branding and promotional opportunity.
Breaking down the barriers to content creation gives you the opportunity to get more people involved in the creative process. In turn, this can assist you in building richer, more compelling marketing materials.
There are some valuable practical benefits to removing these barriers. After all, if more people are able to get involved in the process, it lessens the burden on your core marketing team, reduces the need for external input (e.g. expensive design & marketing agencies) – and means you can do more with less.
Oct 22, 2018 11:19:17 AM by Michael Pfeiffer |