With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand. It allows you to see what works and where you need to improve.
Apr 17, 2019 10:02:00 AM by Phil Owers |
Sensibilities, tastes, customs, culture, expectations: they all vary from region to region - something that all great global brands factor in.
At the same time, For information on what a company is really like to work for, candidates place three times more trust in a company’s employees than in the company itself.
Dec 20, 2018 12:00:00 PM by Phil Owers |
It’s easy to make a strategy look great on paper. But once you start to put it into practice, things can quickly go awry.
All too often, production teams can find themselves overextended - trying to do too much with too little support.
Lack of synergy is another common problem. On the one hand, you want your employer brand to have as strong a presence as possible across multiple channels (and for lots of people to have an input in the production process). It’s just that once you attempt all this, your central message becomes garbled - and no-one seems to be on the same page.
Nov 1, 2018 4:36:21 PM by Phil Owers |
Your all-new employer branding initiative has just gone live. So what happens next?
Read on for our essential tips on measuring early stage performance - and for ensuring that any campaign-related “teething troubles” are spotted and dealt with.
Sep 27, 2018 9:00:00 AM by Phil Owers |
If there’s a problem, you’ve got a much better chance of solving it if you can spot it early. This applies to all manner of workplace-related issues - and it’s especially true of employee onboarding.
Early employee feedback helps you on two fronts. For the individual employees concerned, it gives you a chance to identify and address any teething troubles they may be having - which could be anything from IT niggles, through to understanding what your company culture is all about.
Jul 5, 2018 10:04:00 AM by Phil Owers |
These are the people who give their best each day. They ‘get’ what your business is trying to achieve - and they’re committed to help you reach it. And chances are, these are the people who are with you for the long haul...
Jun 25, 2018 8:46:00 AM by Phil Owers |
“What can you contribute to our company?”. This question has been a mainstay of job interviews forever.
But just remember that you’re not the only one who has contribution-focused questions that need to be answered. From the other side of the desk, try these for size...
Jun 12, 2018 10:11:00 AM by Phil Owers |
A greater focus on staff development can result in a ‘win-win’ scenario for your organisation and for your people. From increased staff loyalty and engagement through to boosting your ability to bring on home-grown talent, opening up development opportunities can bring multiple benefits for everyone involved.
May 31, 2018 10:01:00 AM by Phil Owers |
Employees who are “coasting”, who aren’t being challenged - and who aren’t developing and progressing represent a significant retention risk. In fact, in one study, 70% of people who wanted to leave their organisation were ready to move on because of progression/development reasons.
May 21, 2018 8:38:00 AM by Phil Owers |
On May 25th 2018, a new set of regulations called the General Data Protection Regulation (GDPR) comes into force in the EU.
Designed to give consumers more control over who has access to their personal data and how that data is used, GDPR is changing the way that businesses collect, store and use information about their customers.
One important change is that businesses will need to receive positive consent to use private data for marketing purposes in the future. This means that customers need to expressly opt-in to being contacted - it’s no longer enough for companies to assume that you want to receive their emails.
May 11, 2018 10:04:00 AM by Phil Owers |