| Phil Owers

The Papirfly Blog

Modern focus on promoting a positive employer brand tends to be directed towards social media profiles and platforms. However, for many prospective new employees, the first true engagement with a company’s culture is likely to derive from visiting their website. An attractive and engaging website remains a powerful tool in an employer’s arsenal when it comes to attracting new talent.

Aug 14, 2019 12:00:00 PM by Phil Owers |0 Comments Add Comment

The concept of building a customer, or consumer, brand, has been a staple of marketing for generations. Employer brand, on the other hand, is a concept that’s come along much more recently, the idea first coming into the lexicon back in the mid-1990s.

Aug 9, 2019 12:00:00 PM by Phil Owers |1 Comment Add Comment

Employer Branding For Generation Y.

31% of employers say that they have found it difficult to fill positions because of a shortage of available talent, that’s according to a recent study by employment agency Manpower. The market for top talent is expected to become even more challenging as baby boomers retire en masse over the coming decade. More than ever before it is critical that businesses correctly brand themselves to appeal to the next generation of top performers.

Aug 7, 2019 12:30:00 PM by Phil Owers |2 Comments Add Comment

Almost each and every business now devises and implements an Employer Brand strategy in order to try to eke out a little competitive advantage, but it is hard to know how successful that employer brand strategy is going to be before it’s implemented. It’s an interesting catch 22, and one that will continue to be a challenge for both new Employer Brand strategies and for evolutions to existing ones.

However, there are certain factors that can be highlighted as crucial to the success of the employer brand globally. The factors in this list need to be tabled, considered, discussed and at times actioned to help guarantee the success.

Aug 5, 2019 12:30:00 PM by Phil Owers |0 Comments Add Comment


To formally launch the Papirfly Brand Centre blog, where we will be discussing, exploring and hopefully providing some innovation to all things Employer Branding, Graduate Brand and Brand Activation, we thought it appropriate to start with resetting the employer brand agenda.

Aug 2, 2019 12:00:00 PM by Phil Owers |0 Comments Add Comment

It’s easy to make a strategy look great on paper. But once you start to put it into practice, things can quickly go awry.

All too often, production teams can find themselves overextended - trying to do too much with too little support.

Lack of synergy is another common problem. On the one hand, you want your employer brand to have as strong a presence as possible across multiple channels (and for lots of people to have an input in the production process). It’s just that once you attempt all this, your central message becomes garbled - and no-one seems to be on the same page.

Nov 1, 2018 4:36:21 PM by Phil Owers |0 Comments Add Comment

Your all-new employer branding initiative has just gone live. So what happens next?

Read on for our essential tips on measuring early stage performance - and for ensuring that any campaign-related “teething troubles” are spotted and dealt with.

Sep 27, 2018 9:00:00 AM by Phil Owers |0 Comments Add Comment

If there’s a problem, you’ve got a much better chance of solving it if you can spot it early. This applies to all manner of workplace-related issues - and it’s especially true of employee onboarding.

Early employee feedback helps you on two fronts. For the individual employees concerned, it gives you a chance to identify and address any teething troubles they may be having - which could be anything from IT niggles, through to understanding what your company culture is all about.

Jul 5, 2018 10:04:00 AM by Phil Owers |0 Comments Add Comment

These are the people who give their best each day. They ‘get’ what your business is trying to achieve - and they’re committed to help you reach it. And chances are, these are the people who are with you for the long haul...

Jun 25, 2018 8:46:00 AM by Phil Owers |0 Comments Add Comment

“What can you contribute to our company?”. This question has been a mainstay of job interviews forever.

But just remember that you’re not the only one who has contribution-focused questions that need to be answered. From the other side of the desk, try these for size...

Jun 12, 2018 10:11:00 AM by Phil Owers |0 Comments Add Comment