| Phil Owers

The Papirfly Blog

A solid Employer Branding strategy is a must-have for any organisation hoping to attract the best talent in the market. According to LinkedIn, 72% of hiring leaders agree that Employer Branding has a significant impact on hiring.

With 75% of job seekers considering an employer's brand and values before applying to a job, it is imperative for any business to invest time in developing that brand.

Activating your Employer Brand doesn't have to be a tedious process though. With the right tools and processes, you can transform and streamline your Employer Brand in just weeks.

With our list of five things you could do to better activate your Employer Brand, you will get there in no time.

Nov 29, 2017 10:02:00 AM by Phil Owers |0 Comments Add Comment

Today's talent is all about working for an employer whose values they can identify with. A company's reputation as a great place to work is a key deciding factor for many jobseekers these days. You need to differentiate yourself from the competition with your unique Employee Value Proposition. What makes your workplace unique and attractive? It helps candidates identify whether they share the same values as you.

So, if you want to stay competitive and continue to attract top talent, there is no way around building and nurturing a strong Employer Brand and Employee Value Proposition.

It's never too soon - or too late - to start!

Here are four reasons why NOW is the right time to start executing on your Employer Branding strategy.

Nov 22, 2017 7:56:00 AM by Phil Owers |0 Comments Add Comment

A strong employer brand attracts strong talent. Companies who want to stay competitive need to really build and foster their image as a great place to work. That's essential not only in attracting but also retaining today's and tomorrow's top talent.

Strong (employer) brands require consistently positive associations inside and outside your organisation. They are built through consistent brand communication and experience.

The question who is best suited to create that brilliant Employer Brand communication?

Nov 15, 2017 9:16:00 AM by Phil Owers |0 Comments Add Comment

Having a strong employer brand is essential for any talent acquisition strategy. It is one of the most valuable assets you have as an organisation. If you want to attract the best talent out there, you need to be perceived as a great place to work.

Naturally, it can feel risky trusting a third party with your employment brand. But engaging an Employer Branding agency can also be beneficial.

We want to discuss both the pros and cons of outsourcing your Employer Branding to an agency and address whether outsourcing might dilute your Employer Brand

Nov 8, 2017 9:14:00 AM by Phil Owers |0 Comments Add Comment

Not only consumers, but also employees are becoming increasingly demanding of brands. They are becoming more and more picky with their decisions of who they shop with and work for. So for companies to engage consumers and employees, they need to communicate who they are and be consistent in that messaging.

A strong Employer Brand is a key asset for any brand. The best ones are consistent across different channels, be it the career website, social media, job descriptions and so on. Not only will (potential) employees appreciate consistency in your Employer Branding but your compliance teams will love you for it as well.

Nov 1, 2017 8:57:00 AM by Phil Owers |0 Comments Add Comment

Companies nowadays understand the importance of company culture as one of the most important motivating factors for potential job candidates.

You need to ensure that the right talent in the market is aware of what you have to offer and that you convey that message in the right way. Employer Branding is crucial for any business these days.

But getting it right, in legal terms, is not always easy. Below we share some of the legal stumbling blocks you may face with your Employer Branding.

Oct 25, 2017 9:16:00 AM by Phil Owers |0 Comments Add Comment

Want to continue to attract the best candidates out there? Make that investment in your Employer Brand.

72% of CEOs say their biggest concern is the availability of key skills. The competition for talent continues to intensify. So if you want to stay ahead of the game and attract the best talent, you need to differentiate yourself from the competition. You need to invest in your Employer Brand.

Oct 18, 2017 9:14:00 AM by Phil Owers |0 Comments Add Comment


Having a strong employer brand is important for any company that wants to attract top talent. Many businesses have already realised how crucial it is to invest resources in building their Employer Brand and becoming the employer of choice.


Oct 11, 2017 8:11:00 AM by Phil Owers |0 Comments Add Comment

Consistency is key to delivering a credible brand message both to your customers and employees. It helps them identify what you as a consumer and employer brand stand for.

At the same time, it is important to maintain creativity and produce innovative content to reach people in engaging ways. So how can you maintain consistency in your branding and messaging while at the same time staying creative?

Oct 4, 2017 9:48:00 AM by Phil Owers |0 Comments Add Comment

Successful companies have great leaders. Investing in the development of leadership capabilities is a crucial and extremely worthwhile investment. In fact, 76% of CEOs and senior executives said that developing the skills and knowledge of their leaders was important.

However, many firms still seem to be struggling at doing this effectively. Reasons can range from failing to link their leadership development efforts to clear business goals or not being able to integrate them with the broader management process. Off-the-shelf training normally just consumes precious time and fails to achieve lasting business impact.

Sep 27, 2017 9:07:00 AM by Phil Owers |0 Comments Add Comment