With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand. It allows you to see what works and where you need to improve.
Apr 17, 2019 10:02:00 AM by Sara Naveda |
As a marketer, it’s so easy to forget where your brand actually exists. It’s not in your strategy docs or on your Google Analytics dashboard, nor is it in your logo or in your ads. Your brand only exists in the minds of your customers. It’s the public face of your company; more accurately, it encapsulates how that face is perceived.
Mar 21, 2019 11:43:00 AM by Michael Pfeiffer |
Are your creatives being hit with “urgent” work requests from all angles? It’s a common problem for many marketing and comms teams. HR needs a new powerpoint deck; Product Development needs an instruction manual drafting, the Head of Marketing wants to tweak an existing campaign, and all the while, there’s a constant drip feed of “quick” jobs from the Sales team.
Mar 14, 2019 11:28:50 AM by Michael Pfeiffer |
When LinkedIn recently asked employers to rank the non-technical skills they valued most, Creativity came top of the list. For your marketing team especially, it’s not difficult to see why this is such a prized asset. Read on to find out about the tools you need to have on board to empower employees to unlock their awesome ideas…
Mar 4, 2019 12:52:00 PM by Michael Pfeiffer |
Do your people spend too much time searching and too little time actually doing?
It’s a bigger problem than you might think. McKinsey found that employees can spend an average of 1.8 hours a day searching for and collating information. More recently, Nintex found that around half of employees said they had trouble locating documents. 43% reported difficulties with approval requests and document sharing, while a third struggled with document versioning.
Feb 25, 2019 10:47:00 AM by Michael Pfeiffer |
From the continued rise of employee-generated storytelling through to the emergence of virtual reality, these are certainly innovative times for employer branding.
Feb 18, 2019 10:07:00 AM by Sara Naveda |
Getting as many of your people as possible involved in marketing content creation: this is something that makes sense on every level.
For a start, It means you can do more in-house - and get it done quicker. Also, research shows that employees have, on average, a 5x greater reach than corporate accounts - and their followers are much more likely to convert. So especially when it comes to social, if it’s generated and distributed by real people, this content is potentially going to be among your most valuable marketing assets.
Feb 1, 2019 4:16:00 PM by Michael Pfeiffer |
The headlines would have us believe that in-store shopping is in terminal decline. The reality, however, couldn’t be further from the truth…
Certainly, there are lots of things your customers love about your online store; not least, the ability to shop 24/7, to save time (and, of course, to avoid the crowds and check out lines!).
Jan 17, 2019 10:35:00 AM by Frode Nortvedt |
Around one in four businesses now use freelancers - and putting them to work can be especially beneficial for specialist creative projects. For one thing, they can plug skills gaps that may be difficult (or expensive) to fill internally. Alongside this, they can bring valuable fresh perspectives, and generally breathe new life into marketing campaigns.
Jan 3, 2019 11:13:00 AM by Michael Pfeiffer |
Sensibilities, tastes, customs, culture, expectations: they all vary from region to region - something that all great global brands factor in.
At the same time, For information on what a company is really like to work for, candidates place three times more trust in a company’s employees than in the company itself.
Dec 20, 2018 12:00:00 PM by Sara Naveda |