“What can you contribute to our company?”. This question has been a mainstay of job interviews forever.
But just remember that you’re not the only one who has contribution-focused questions that need to be answered. From the other side of the desk, try these for size...
Jun 12, 2018 10:11:00 AM by Phil Owers |
Localisation is a powerful tool for any business, particularly large global companies. Giving you the ability to connect with local customers, to tailor your products and engage with local communities, localisation is the key to strong performance in locations around the world.
Jun 4, 2018 10:02:00 AM by Frode Nortvedt |
A greater focus on staff development can result in a ‘win-win’ scenario for your organisation and for your people. From increased staff loyalty and engagement through to boosting your ability to bring on home-grown talent, opening up development opportunities can bring multiple benefits for everyone involved.
May 31, 2018 10:01:00 AM by Phil Owers |
Website localisation is a key element of any global marketing strategy. From translation into multiple languages to blog posts about local events and sales, a website that caters to local audiences around the world is a great way to market locally even as a large global business.
May 24, 2018 10:01:00 AM by Frode Nortvedt |
Employees who are “coasting”, who aren’t being challenged - and who aren’t developing and progressing represent a significant retention risk. In fact, in one study, 70% of people who wanted to leave their organisation were ready to move on because of progression/development reasons.
May 21, 2018 8:38:00 AM by Phil Owers |
In recent years, thanks to new technology and the power of Google and other search providers, hyperlocal marketing has come along to supplement already successful localised marketing strategies.
May 15, 2018 8:46:00 AM by Frode Nortvedt |
On May 25th 2018, a new set of regulations called the General Data Protection Regulation (GDPR) comes into force in the EU.
Designed to give consumers more control over who has access to their personal data and how that data is used, GDPR is changing the way that businesses collect, store and use information about their customers.
One important change is that businesses will need to receive positive consent to use private data for marketing purposes in the future. This means that customers need to expressly opt-in to being contacted - it’s no longer enough for companies to assume that you want to receive their emails.
May 11, 2018 10:04:00 AM by Phil Owers |
When they’re mulling over whether or not to stay with a particular company, the training and development opportunities on offer are a major consideration for employees. This is especially the case for Millenials - with one study showing that 87% of employees in this group regard development and growth as very important to their decisions to stay or go.
May 8, 2018 10:07:00 AM by Phil Owers |
Localised marketing is a great way for large global brands to connect with their customers. From local competitions and events to region-specific products and offers, even the biggest international businesses can localise and focus their marketing to good effect.
For many large businesses, marketing activity is often best planned on a global scale and then optimised for a local audience later. This can mean, for example, arranging the same events all around the world, just with a distinctly local flavour, or offering big seasonal discounts across your business with the discounted items varying by location.
May 3, 2018 10:13:00 AM by Frode Nortvedt |
We’ve talked about localised marketing here on our blog in the past - tailoring your advertising, products, prices and branding to customers all around the world.
But in today’s online world, brands often struggle to see hw online marketing can be compatible with localisation. After all, local online marketing seems like a misnomer if content can be accessed by anyone, anywhere, right?
Apr 24, 2018 10:03:00 AM by Frode Nortvedt |