The headlines would have us believe that in-store shopping is in terminal decline. The reality, however, couldn’t be further from the truth…
Certainly, there are lots of things your customers love about your online store; not least, the ability to shop 24/7, to save time (and, of course, to avoid the crowds and check out lines!).
Jan 17, 2019 10:35:00 AM by Frode Nortvedt |
Around one in four businesses now use freelancers - and putting them to work can be especially beneficial for specialist creative projects. For one thing, they can plug skills gaps that may be difficult (or expensive) to fill internally. Alongside this, they can bring valuable fresh perspectives, and generally breathe new life into marketing campaigns.
Jan 3, 2019 11:13:00 AM by Michael Pfeiffer |
Sensibilities, tastes, customs, culture, expectations: they all vary from region to region - something that all great global brands factor in.
At the same time, For information on what a company is really like to work for, candidates place three times more trust in a company’s employees than in the company itself.
Dec 20, 2018 12:00:00 PM by Sara Naveda |
In all likelihood, your brand is the most valuable asset your business owns. It’s what makes you visible to the people who matter – including customers, investors and the new talent you want to bring on board. Crucially, it’s what differentiates your offerings from similar propositions on the market - providing an instantly recognisable reflection of your distinct business model.
Dec 13, 2018 11:27:00 AM by Michael Pfeiffer |
In retail marketing, never underestimate the value of consistency.
75% of customers want and expect a consistent experience from the brands they do business with – whether that’s an in-store display presentation or an online promotional banner. And given that it takes around 3 to 4 impressions to achieve meaningful brand visibility, failing to present your business consistently can needlessly hinder your efforts to appear on customers’ radar.
Dec 3, 2018 11:01:00 AM by Frode Nortvedt |
At heart, the brief for your marketing team is clear: to boost the reach, visibility and reputation of your brand - with the end goal of attracting and keeping valuable customers.
Nov 23, 2018 10:50:00 AM by Michael Pfeiffer |
What’s on your design-side wish list? Chances are, it includes a steady flow of amazing-looking marketing assets. Your Website could use a visual refresh; your product photography could be improved – and your social media posts need an added injection of sparkle. Is all of this really too much to ask?
Nov 12, 2018 9:14:00 AM by Michael Pfeiffer |
It’s easy to make a strategy look great on paper. But once you start to put it into practice, things can quickly go awry.
All too often, production teams can find themselves overextended - trying to do too much with too little support.
Lack of synergy is another common problem. On the one hand, you want your employer brand to have as strong a presence as possible across multiple channels (and for lots of people to have an input in the production process). It’s just that once you attempt all this, your central message becomes garbled - and no-one seems to be on the same page.
Nov 1, 2018 4:36:21 PM by Phil Owers |
If your organisation’s marketing department currently exercises a monopoly on content creation, you could be missing out on a valuable branding and promotional opportunity.
Breaking down the barriers to content creation gives you the opportunity to get more people involved in the creative process. In turn, this can assist you in building richer, more compelling marketing materials.
There are some valuable practical benefits to removing these barriers. After all, if more people are able to get involved in the process, it lessens the burden on your core marketing team, reduces the need for external input (e.g. expensive design & marketing agencies) – and means you can do more with less.
Oct 22, 2018 11:19:17 AM by Michael Pfeiffer |
That all-important product range is your lifeblood. If you’re like the vast majority of retailers, then it’s likely that your product range is changing (and growing) on an ongoing basis. From fast fashion retailers through to tech gadget sales partners, an ever-expanding product range is a fact of life – especially if you are seeking to expand your markets via online channels.
Oct 22, 2018 10:56:39 AM by Frode Nortvedt |