The Papirfly Blog

Your all-new employer branding initiative has just gone live. So what happens next?

Read on for our essential tips on measuring early stage performance - and for ensuring that any campaign-related “teething troubles” are spotted and dealt with.

Sep 27, 2018 9:00:00 AM by Phil Owers |0 Comments Add Comment

Your organisation has posts to fill – and you have been charged with the task of raising interest and triggering a flurry of applications. So why are your efforts falling flat? Here’s a quick look at how basic marketing failures can very easily hinder the recruitment process and at what you can do to improve matters…

Sep 20, 2018 9:00:00 AM by Michael Pfeiffer |0 Comments Add Comment

If there’s a problem, you’ve got a much better chance of solving it if you can spot it early. This applies to all manner of workplace-related issues - and it’s especially true of employee onboarding.

Early employee feedback helps you on two fronts. For the individual employees concerned, it gives you a chance to identify and address any teething troubles they may be having - which could be anything from IT niggles, through to understanding what your company culture is all about.

Jul 5, 2018 10:04:00 AM by Phil Owers |0 Comments Add Comment

These are the people who give their best each day. They ‘get’ what your business is trying to achieve - and they’re committed to help you reach it. And chances are, these are the people who are with you for the long haul...

Jun 25, 2018 8:46:00 AM by Phil Owers |0 Comments Add Comment

“What can you contribute to our company?”. This question has been a mainstay of job interviews forever.

But just remember that you’re not the only one who has contribution-focused questions that need to be answered. From the other side of the desk, try these for size...

Jun 12, 2018 10:11:00 AM by Phil Owers |0 Comments Add Comment

Localisation is a powerful tool for any business, particularly large global companies. Giving you the ability to connect with local customers, to tailor your products and engage with local communities, localisation is the key to strong performance in locations around the world.

Jun 4, 2018 10:02:00 AM by Frode Nortvedt |0 Comments Add Comment

Website localisation is a key element of any global marketing strategy. From translation into multiple languages to blog posts about local events and sales, a website that caters to local audiences around the world is a great way to market locally even as a large global business.

May 24, 2018 10:01:00 AM by Frode Nortvedt |0 Comments Add Comment

Employees who are “coasting”, who aren’t being challenged - and who aren’t developing and progressing represent a significant retention risk. In fact, in one study, 70% of people who wanted to leave their organisation were ready to move on because of progression/development reasons.

May 21, 2018 8:38:00 AM by Phil Owers |0 Comments Add Comment

In recent years, thanks to new technology and the power of Google and other search providers, hyperlocal marketing has come along to supplement already successful localised marketing strategies.

May 15, 2018 8:46:00 AM by Frode Nortvedt |0 Comments Add Comment

On May 25th 2018, a new set of regulations called the General Data Protection Regulation (GDPR) comes into force in the EU.

Designed to give consumers more control over who has access to their personal data and how that data is used, GDPR is changing the way that businesses collect, store and use information about their customers.

One important change is that businesses will need to receive positive consent to use private data for marketing purposes in the future. This means that customers need to expressly opt-in to being contacted - it’s no longer enough for companies to assume that you want to receive their emails.

May 11, 2018 10:04:00 AM by Phil Owers |0 Comments Add Comment