In all likelihood, your brand is the most valuable asset your business owns. It’s what makes you visible to the people who matter – including customers, investors and the new talent you want to bring on board. Crucially, it’s what differentiates your offerings from similar propositions on the market - providing an instantly recognisable reflection of your distinct business model.
Dec 13, 2018 11:27:00 AM by Michael Pfeiffer |
In retail marketing, never underestimate the value of consistency.
75% of customers want and expect a consistent experience from the brands they do business with – whether that’s an in-store display presentation or an online promotional banner. And given that it takes around 3 to 4 impressions to achieve meaningful brand visibility, failing to present your business consistently can needlessly hinder your efforts to appear on customers’ radar.
Dec 3, 2018 11:01:00 AM by Frode Nortvedt |
At heart, the brief for your marketing team is clear: to boost the reach, visibility and reputation of your brand - with the end goal of attracting and keeping valuable customers.
Nov 23, 2018 10:50:00 AM by Michael Pfeiffer |
What’s on your design-side wish list? Chances are, it includes a steady flow of amazing-looking marketing assets. Your Website could use a visual refresh; your product photography could be improved – and your social media posts need an added injection of sparkle. Is all of this really too much to ask?
Nov 12, 2018 9:14:00 AM by Michael Pfeiffer |
It’s easy to make a strategy look great on paper. But once you start to put it into practice, things can quickly go awry.
All too often, production teams can find themselves overextended - trying to do too much with too little support.
Lack of synergy is another common problem. On the one hand, you want your employer brand to have as strong a presence as possible across multiple channels (and for lots of people to have an input in the production process). It’s just that once you attempt all this, your central message becomes garbled - and no-one seems to be on the same page.
Nov 1, 2018 4:36:21 PM by Phil Owers |
If your organisation’s marketing department currently exercises a monopoly on content creation, you could be missing out on a valuable branding and promotional opportunity.
Breaking down the barriers to content creation gives you the opportunity to get more people involved in the creative process. In turn, this can assist you in building richer, more compelling marketing materials.
There are some valuable practical benefits to removing these barriers. After all, if more people are able to get involved in the process, it lessens the burden on your core marketing team, reduces the need for external input (e.g. expensive design & marketing agencies) – and means you can do more with less.
Oct 22, 2018 11:19:17 AM by Michael Pfeiffer |
That all-important product range is your lifeblood. If you’re like the vast majority of retailers, then it’s likely that your product range is changing (and growing) on an ongoing basis. From fast fashion retailers through to tech gadget sales partners, an ever-expanding product range is a fact of life – especially if you are seeking to expand your markets via online channels.
Oct 22, 2018 10:56:39 AM by Frode Nortvedt |
Your all-new employer branding initiative has just gone live. So what happens next?
Read on for our essential tips on measuring early stage performance - and for ensuring that any campaign-related “teething troubles” are spotted and dealt with.
Sep 27, 2018 9:00:00 AM by Phil Owers |
Your organisation has posts to fill – and you have been charged with the task of raising interest and triggering a flurry of applications. So why are your efforts falling flat? Here’s a quick look at how basic marketing failures can very easily hinder the recruitment process and at what you can do to improve matters…
Sep 20, 2018 9:00:00 AM by Michael Pfeiffer |
If there’s a problem, you’ve got a much better chance of solving it if you can spot it early. This applies to all manner of workplace-related issues - and it’s especially true of employee onboarding.
Early employee feedback helps you on two fronts. For the individual employees concerned, it gives you a chance to identify and address any teething troubles they may be having - which could be anything from IT niggles, through to understanding what your company culture is all about.
Jul 5, 2018 10:04:00 AM by Phil Owers |