Building brand equity for your business increases brand awareness, boosts public perception and, typically, leads to an increase in sales. As long as you don't let the drive to boost brand equity hinder your company's drive to deliver a quality product and excellent customer service, your business stands to gain market share and an improved bottom line.
Keep your core values in mind while creating a brand equity model and you'll experience a number of benefits. Here are just a few:
Mar 6, 2018 9:22:00 AM by Frode Nortvedt |
The message is pretty clear: for new starters to stick around, it’s worth putting in the groundwork to make it happen. So is there something missing from your current onboarding efforts? Follow this checklist to get it right…
Mar 1, 2018 10:43:00 AM by Phil Owers |
Brand value increases exposure and goodwill toward your company. As brand value builds, the business becomes more valuable due to growth allotted by the improvement in brand value. However, how do you define and measure retail brand value?
The value of your brand, also referred to in some cases as brand equity, is generally identified as the amount of money the business makes when compared to a similar product with a generic brand. In other words, how much more (or less) money does your company make due to branding. Your business needs to determine not only how to define brand value for the company itself, but also how to measure it.
Feb 24, 2018 10:19:00 AM by Frode Nortvedt |
Where onboarding is taken seriously, new starters settle in quicker, it takes less time to reach full productivity - and early employee churn is noticeably reduced. In short, everyone feels the benefit.
In our earlier article, we looked at onboarding software and at how it can encourage and improve employee assimilation. Read on for a closer look at various types of onboarding tech and discover the difference it can make to your onboarding efforts and wider recruitment strategy…
Feb 22, 2018 8:42:00 AM by Phil Owers |
If employer branding is about presenting a compelling promise to your new recruits, then onboarding should be about delivering on that promise.
Your goal? A seamless transition from recruit, to happy new employee - and (in an ideal world!) right through to star performer.
So how do you achieve it? Our earlier article explained how top recruiters get it right. Here, we’ll explain how the right tech can make the onboarding process as straightforward as possible.
Feb 16, 2018 9:09:00 AM by Phil Owers |
You want your business to be what a consumer thinks of, when they need a product or service you offer. It gives you a heard start over the competition. Unless competitors are able to make up the ground you have already established, the consumer will purchase your product again and again.
This directly points to the importance of brand awareness. It doesn't mean a consumer will always buy your product, but it does increase the potential.
However, is brand awareness the wrong goal for retailers?
Should you focus your marketing approach on something different, or should it stand as the main drive for your advertising department.
Feb 12, 2018 9:31:00 AM by Frode Nortvedt |
When a new employee jumps ship in the first few months, it’s so easy to chalk it down as “one of those things”.
But if you take onboarding seriously, you’re 69% more likely to still have that employee on board three years from when they were hired. The moral? Early employee churn doesn’t have to be a fact of life.
Feb 8, 2018 9:22:00 AM by Phil Owers |
A diversity problem is very much a business problem.
But what happens if many of the brightest and best just aren’t that into you? They take one look at your company and conclude “this isn’t the place for the likes of me”.
Or they make initial enquiries - but thanks to unconscious bias and some clumsy talent management, they don’t progress past the initial paper sift.
Feb 1, 2018 9:02:00 AM by Phil Owers |
There's nothing wrong with copying what you like. You've probably heard the Oscar Wilde quote of, "Imitation is the sincerest form of flattery." If you see something that works in the world of business, replicate it.
Now, this doesn't mean go and completely steal slogans. You can't rip off "Just Do It" and toss it onto your next marketing campaign. That's a good way to end up on the losing end of a lawsuit. However, you can replicate strategies and study what a business does to grow its brand equity.
Jan 30, 2018 8:33:00 AM by Frode Nortvedt |
Are your efforts to bring on board the brightest and best talent falling short? Chances are, your strategy is missing something. To help you fill in the gaps, here are three essential elements to give your talent acquisition strategy the boost it needs…
Jan 26, 2018 8:57:00 AM by Phil Owers |