When they’re mulling over whether or not to stay with a particular company, the training and development opportunities on offer are a major consideration for employees. This is especially the case for Millenials - with one study showing that 87% of employees in this group regard development and growth as very important to their decisions to stay or go.
May 8, 2018 10:07:00 AM by Phil Owers |
Localised marketing is a great way for large global brands to connect with their customers. From local competitions and events to region-specific products and offers, even the biggest international businesses can localise and focus their marketing to good effect.
For many large businesses, marketing activity is often best planned on a global scale and then optimised for a local audience later. This can mean, for example, arranging the same events all around the world, just with a distinctly local flavour, or offering big seasonal discounts across your business with the discounted items varying by location.
May 3, 2018 10:13:00 AM by Frode Nortvedt |
We’ve talked about localised marketing here on our blog in the past - tailoring your advertising, products, prices and branding to customers all around the world.
But in today’s online world, brands often struggle to see hw online marketing can be compatible with localisation. After all, local online marketing seems like a misnomer if content can be accessed by anyone, anywhere, right?
Apr 24, 2018 10:03:00 AM by Frode Nortvedt |
Career progression is a top priority for your employees. That feeling of going nowhere, of being bored and unchallenged is one of the biggest triggers to quit an existing job (far above salary). And as Facebook found, the people who are with you for the long haul are very likely to feel they are picking up the skills and experiences they need to develop their careers.
Apr 24, 2018 8:51:00 AM by Phil Owers |
In previous posts, we’ve taken a look at the power of localised marketing - targeting your advertising and your products to suit different customers in different areas of the world.
And while localised marketing has many great advantages, such as helping you to connect with varied groups of people and sell products suitable to consumers around the world, it does come with its own set of challenges.
Apr 13, 2018 10:08:00 AM by Frode Nortvedt |
When potential new recruits check out your credentials as a possible career destination, two questions are likely to be on their mind.
First off, “What’s it like to work there?”. Alongside this, “What kind of growth opportunities are on offer?”. Here’s how to focus on the second one: growth - and how to showcase it in the most effective ways possible...
Apr 13, 2018 8:53:00 AM by Phil Owers |
Today, more businesses than ever are trading globally. From multi-national service providers to small family stores, the internet, mass communication and affordable global shipping have opened new markets around the globe for practically every business.
Apr 3, 2018 9:13:00 AM by Frode Nortvedt |
What kind of employee experience are you able to offer candidates in 2018? At Papirfly, we’ve been putting the reported recruitment trends for this year under the spotlight. And while they tend to cover varied aspects of recruitment strategy, they all come back to this fundamental question.
Mar 29, 2018 9:33:00 AM by Phil Owers |
Some of the most successful marketing campaigns in recent years are those which have connected with their target audience on an emotional and personal level.
Localisation is one of the key approaches that many businesses use to appeal to their customers on a personal level. Put simply, it is marketing which takes into account region-specific language and customs, or marketing which references specific locations or events.
Mar 23, 2018 8:54:00 AM by Frode Nortvedt |
When you find out that as many as 20% of staff who leave their company do so in the first 45 days, you’d be forgiven for thinking that high early employee churn is somehow a fact of life.
Mar 22, 2018 8:56:00 AM by Phil Owers |