Far from being dead in the water, clued-up employers realise that for maximising both staff retention and productivity, the staff induction process is crucial. It’s far more accurate to say that staff inductions are evolving rather than dying - with technology and employer branding both playing a big part in driving that change.
Mar 15, 2018 10:02:00 AM by Phil Owers |
Building brand equity for your business increases brand awareness, boosts public perception and, typically, leads to an increase in sales. As long as you don't let the drive to boost brand equity hinder your company's drive to deliver a quality product and excellent customer service, your business stands to gain market share and an improved bottom line.
Keep your core values in mind while creating a brand equity model and you'll experience a number of benefits. Here are just a few:
Mar 6, 2018 9:22:00 AM by Frode Nortvedt |
The message is pretty clear: for new starters to stick around, it’s worth putting in the groundwork to make it happen. So is there something missing from your current onboarding efforts? Follow this checklist to get it right…
Mar 1, 2018 10:43:00 AM by Phil Owers |
Brand value increases exposure and goodwill toward your company. As brand value builds, the business becomes more valuable due to growth allotted by the improvement in brand value. However, how do you define and measure retail brand value?
The value of your brand, also referred to in some cases as brand equity, is generally identified as the amount of money the business makes when compared to a similar product with a generic brand. In other words, how much more (or less) money does your company make due to branding. Your business needs to determine not only how to define brand value for the company itself, but also how to measure it.
Feb 24, 2018 10:19:00 AM by Frode Nortvedt |
If employer branding is about presenting a compelling promise to your new recruits, then onboarding should be about delivering on that promise.
Your goal? A seamless transition from recruit, to happy new employee - and (in an ideal world!) right through to star performer.
So how do you achieve it? Our earlier article explained how top recruiters get it right. Here, we’ll explain how the right tech can make the onboarding process as straightforward as possible.
Feb 16, 2018 9:09:00 AM by Phil Owers |
When a new employee jumps ship in the first few months, it’s so easy to chalk it down as “one of those things”.
But if you take onboarding seriously, you’re 69% more likely to still have that employee on board three years from when they were hired. The moral? Early employee churn doesn’t have to be a fact of life.
Feb 8, 2018 9:22:00 AM by Phil Owers |
A diversity problem is very much a business problem.
But what happens if many of the brightest and best just aren’t that into you? They take one look at your company and conclude “this isn’t the place for the likes of me”.
Or they make initial enquiries - but thanks to unconscious bias and some clumsy talent management, they don’t progress past the initial paper sift.
Feb 1, 2018 9:02:00 AM by Phil Owers |
There's nothing wrong with copying what you like. You've probably heard the Oscar Wilde quote of, "Imitation is the sincerest form of flattery." If you see something that works in the world of business, replicate it.
Now, this doesn't mean go and completely steal slogans. You can't rip off "Just Do It" and toss it onto your next marketing campaign. That's a good way to end up on the losing end of a lawsuit. However, you can replicate strategies and study what a business does to grow its brand equity.
Jan 30, 2018 8:33:00 AM by Frode Nortvedt |
Are your efforts to bring on board the brightest and best talent falling short? Chances are, your strategy is missing something. To help you fill in the gaps, here are three essential elements to give your talent acquisition strategy the boost it needs…
Jan 26, 2018 8:57:00 AM by Phil Owers |
Application tracking software (ATS) started life as a way to help recruiters sift through huge piles of CVs. These days, it’s much more than that. At its best, ATS can support your candidate sourcing efforts, streamline your wider recruitment process - and even make recruitment more applicant-friendly.
So is ATS for you? We take a look at its capabilities...
Jan 18, 2018 11:15:16 AM by Phil Owers |