Around one in four businesses now use freelancers - and putting them to work can be especially beneficial for specialist creative projects.For one thing, they can plug skills gaps that may be difficult (or expensive) to fill internally. Alongside this, they can bring valuable fresh perspectives, and generally breathe new life into marketing campaigns.
Jan 3, 2019 11:13:00 AM by Michael Pfeiffer |
In all likelihood, your brand is the most valuable asset your business owns. It’s what makes you visible to the people who matter – including customers, investors and the new talent you want to bring on board. Crucially, it’s what differentiates your offerings from similar propositions on the market - providing an instantly recognisable reflection of your distinct business model.
Dec 13, 2018 11:27:00 AM by Michael Pfeiffer |
At heart, the brief for your marketing team is clear: to boost the reach, visibility and reputation of your brand - with the end goal of attracting and keeping valuable customers.
Nov 23, 2018 10:50:00 AM by Michael Pfeiffer |
What’s on your design-side wish list? Chances are, it includes a steady flow of amazing-looking marketing assets. Your Website could use a visual refresh; your product photography could be improved – and your social media posts need an added injection of sparkle. Is all of this really too much to ask?
Nov 12, 2018 9:14:00 AM by Michael Pfeiffer |
If your organisation’s marketing department currently exercises a monopoly on content creation, you could be missing out on a valuable branding and promotional opportunity.
Breaking down the barriers to content creation gives you the opportunity to get more people involved in the creative process. In turn, this can assist you in building richer, more compelling marketing materials.
There are some valuable practical benefits to removing these barriers. After all, if more people are able to get involved in the process, it lessens the burden on your core marketing team, reduces the need for external input (e.g. expensive design & marketing agencies) – and means you can do more with less.
Oct 22, 2018 11:19:17 AM by Michael Pfeiffer |
Your organisation has posts to fill – and you have been charged with the task of raising interest and triggering a flurry of applications. So why are your efforts falling flat? Here’s a quick look at how basic marketing failures can very easily hinder the recruitment process and at what you can do to improve matters…
Sep 20, 2018 9:00:00 AM by Michael Pfeiffer |