| Employer Branding

The Papirfly Blog

To win the war for talent, you need to nail the Talent Attraction Lifecycle. The stages which job candidates move through in their ongoing relationship with an organisation are (1) Attraction, (2) Recruitment, (3) Onboarding, (4) Development, (5) Retention, (6) Separation. Every stage is a chance for you to attract, engage and retain talent.

May 29, 2019 8:46:00 AM by Phil Owers |0 Comments Add Comment

A greater focus on staff development can result in a ‘win-win’ scenario for your organisation and for your people. From increased staff loyalty and engagement through to boosting your ability to bring on home-grown talent, opening up development opportunities can bring multiple benefits for everyone involved.

May 14, 2019 10:01:00 AM by Phil Owers |0 Comments Add Comment

Does it feel as if you’re in a last minute scramble each time you need to fill a position? Is your company among the bulk of businesses struggling to make the hires they need? These are signs that it’s worth going back to the drawing board with your recruitment process.

So where exactly are you going wrong? Take a look at these common errors to see whether any sound familiar…

May 2, 2019 10:58:00 AM by Phil Owers |0 Comments Add Comment

With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand. It allows you to see what works and where you need to improve.

Apr 17, 2019 10:02:00 AM by Sara Naveda |0 Comments Add Comment

From the continued rise of employee-generated storytelling through to the emergence of virtual reality, these are certainly innovative times for employer branding.

Feb 18, 2019 10:07:00 AM by Sara Naveda |1 Comment Add Comment

Sensibilities, tastes, customs, culture, expectations: they all vary from region to region - something that all great global brands factor in.

At the same time, For information on what a company is really like to work for, candidates place three times more trust in a company’s employees than in the company itself.

Dec 20, 2018 12:00:00 PM by Sara Naveda |0 Comments Add Comment

It’s easy to make a strategy look great on paper. But once you start to put it into practice, things can quickly go awry.

All too often, production teams can find themselves overextended - trying to do too much with too little support.

Lack of synergy is another common problem. On the one hand, you want your employer brand to have as strong a presence as possible across multiple channels (and for lots of people to have an input in the production process). It’s just that once you attempt all this, your central message becomes garbled - and no-one seems to be on the same page.

Nov 1, 2018 4:36:21 PM by Phil Owers |0 Comments Add Comment

Your all-new employer branding initiative has just gone live. So what happens next?

Read on for our essential tips on measuring early stage performance - and for ensuring that any campaign-related “teething troubles” are spotted and dealt with.

Sep 27, 2018 9:00:00 AM by Phil Owers |0 Comments Add Comment

Your organisation has posts to fill – and you have been charged with the task of raising interest and triggering a flurry of applications. So why are your efforts falling flat? Here’s a quick look at how basic marketing failures can very easily hinder the recruitment process and at what you can do to improve matters…

Sep 20, 2018 9:00:00 AM by Michael Pfeiffer |0 Comments Add Comment

If there’s a problem, you’ve got a much better chance of solving it if you can spot it early. This applies to all manner of workplace-related issues - and it’s especially true of employee onboarding.

Early employee feedback helps you on two fronts. For the individual employees concerned, it gives you a chance to identify and address any teething troubles they may be having - which could be anything from IT niggles, through to understanding what your company culture is all about.

Jul 5, 2018 10:04:00 AM by Phil Owers |0 Comments Add Comment