| Employer Branding

The Papirfly Blog

They have the inside track on what it’s like to work for you. They know what a “good fit” looks like. And, chances are, their personal contact list includes lots of potential talent. Want to boost your candidate pool? It’s time to look seriously at former employees…

Jan 10, 2018 7:52:00 AM by Phil Owers |0 Comments Add Comment

Receiving a reported one million resumes for 25,000 jobs each year, recruiters don’t get much bigger than Johnson & Johnson. The global healthcare and pharma giant caught our attention recently, thanks to a range of initiatives geared at improving their talent acquisition process.

So how does Johnson & Johnson do things differently? What can we learn? We take a closer look…

Jan 4, 2018 10:03:00 AM by Phil Owers |0 Comments Add Comment

Is your company one of the 85% of organisations who struggled to find skilled candidates in 2017? If so, here’s a New Year’s resolution for you: it’s time to get strategic with your sourcing efforts.

But what exactly does strategic sourcing look like in 2018? Here’s how to approach it…

Sourcing strategy or sourcing tactics? Top recruiters know the difference…

From the choice of job boards through to knowing how, when and where to push out your social posts, there are countless things you can do to expand candidate visibility. Taken individually, these steps are important (necessary, even). But these are tactics. You still need something to bring them all together: you need a strategy.

Dec 28, 2017 9:09:00 AM by Phil Owers |2 Comments Add Comment

Let's define organisational culture. Organisational culture refers to employees' shared norms and beliefs as well as tangible aspects of the work environment reflecting those values.

Defining your culture can give you a competitive advantage

Your company values shape the perception that current, potential and former employees have about you as an employer and what it's like working for you. You might be missing out on hiring top talent if you are not managing, or promoting, your company culture enough.

Dec 21, 2017 9:23:00 AM by Phil Owers |0 Comments Add Comment

John Wanamaker once famously observed that he was wasting half of his advertising budget - the problem being that he didn’t know which half. Recruitment and HR managers can often be faced with a similar dilemma.

It goes a bit like this… You recognise that a sourcing strategy is key to maintaining a healthy talent pipeline. So you build your strategy: ramping up your employment-focused social media presence, honing your corporate LinkedIn profile and maybe even sending out your people to “soft” networking events (to name just a few).

Dec 13, 2017 8:28:00 AM by Phil Owers |0 Comments Add Comment

The world of Employer Branding is changing fast. What does the future hold? We take a look at some key trends that will shape Employer Branding in 2018.

Consumer and Employer Brand go hand in hand

A strong consumer brand can positively influence your Employer Brand, and vice versa. Successful companies like Google for example have long realised that. Their consumer and Employer Brand go hand in hand - marketing helps talent acquisition.

Dec 6, 2017 10:02:00 AM by Phil Owers |2 Comments Add Comment

A solid Employer Branding strategy is a must-have for any organisation hoping to attract the best talent in the market. According to LinkedIn, 72% of hiring leaders agree that Employer Branding has a significant impact on hiring.

With 75% of job seekers considering an employer's brand and values before applying to a job, it is imperative for any business to invest time in developing that brand.

Activating your Employer Brand doesn't have to be a tedious process though. With the right tools and processes, you can transform and streamline your Employer Brand in just weeks.

With our list of five things you could do to better activate your Employer Brand, you will get there in no time.

Nov 29, 2017 10:02:00 AM by Phil Owers |0 Comments Add Comment

Today's talent is all about working for an employer whose values they can identify with. A company's reputation as a great place to work is a key deciding factor for many jobseekers these days. You need to differentiate yourself from the competition with your unique Employee Value Proposition. What makes your workplace unique and attractive? It helps candidates identify whether they share the same values as you.

So, if you want to stay competitive and continue to attract top talent, there is no way around building and nurturing a strong Employer Brand and Employee Value Proposition.

It's never too soon - or too late - to start!

Here are four reasons why NOW is the right time to start executing on your Employer Branding strategy.

Nov 22, 2017 7:56:00 AM by Phil Owers |0 Comments Add Comment

A strong employer brand attracts strong talent. Companies who want to stay competitive need to really build and foster their image as a great place to work. That's essential not only in attracting but also retaining today's and tomorrow's top talent.

Strong (employer) brands require consistently positive associations inside and outside your organisation. They are built through consistent brand communication and experience.

The question who is best suited to create that brilliant Employer Brand communication?

Nov 15, 2017 9:16:00 AM by Phil Owers |0 Comments Add Comment

Having a strong employer brand is essential for any talent acquisition strategy. It is one of the most valuable assets you have as an organisation. If you want to attract the best talent out there, you need to be perceived as a great place to work.

Naturally, it can feel risky trusting a third party with your employment brand. But engaging an Employer Branding agency can also be beneficial.

We want to discuss both the pros and cons of outsourcing your Employer Branding to an agency and address whether outsourcing might dilute your Employer Brand

Nov 8, 2017 9:14:00 AM by Phil Owers |0 Comments Add Comment