| Employer Branding

The Papirfly Blog

Not only consumers, but also employees are becoming increasingly demanding of brands. They are becoming more and more picky with their decisions of who they shop with and work for. So for companies to engage consumers and employees, they need to communicate who they are and be consistent in that messaging.

A strong Employer Brand is a key asset for any brand. The best ones are consistent across different channels, be it the career website, social media, job descriptions and so on. Not only will (potential) employees appreciate consistency in your Employer Branding but your compliance teams will love you for it as well.

Nov 1, 2017 8:57:00 AM by Phil Owers |0 Comments Add Comment

Companies nowadays understand the importance of company culture as one of the most important motivating factors for potential job candidates.

You need to ensure that the right talent in the market is aware of what you have to offer and that you convey that message in the right way. Employer Branding is crucial for any business these days.

But getting it right, in legal terms, is not always easy. Below we share some of the legal stumbling blocks you may face with your Employer Branding.

Oct 25, 2017 9:16:00 AM by Phil Owers |0 Comments Add Comment

Want to continue to attract the best candidates out there? Make that investment in your Employer Brand.

72% of CEOs say their biggest concern is the availability of key skills. The competition for talent continues to intensify. So if you want to stay ahead of the game and attract the best talent, you need to differentiate yourself from the competition. You need to invest in your Employer Brand.

Oct 18, 2017 9:14:00 AM by Phil Owers |0 Comments Add Comment


Having a strong employer brand is important for any company that wants to attract top talent. Many businesses have already realised how crucial it is to invest resources in building their Employer Brand and becoming the employer of choice.


Oct 11, 2017 8:11:00 AM by Phil Owers |0 Comments Add Comment

Consistency is key to delivering a credible brand message both to your customers and employees. It helps them identify what you as a consumer and employer brand stand for.

At the same time, it is important to maintain creativity and produce innovative content to reach people in engaging ways. So how can you maintain consistency in your branding and messaging while at the same time staying creative?

Oct 4, 2017 9:48:00 AM by Phil Owers |0 Comments Add Comment

Successful companies have great leaders. Investing in the development of leadership capabilities is a crucial and extremely worthwhile investment. In fact, 76% of CEOs and senior executives said that developing the skills and knowledge of their leaders was important.

However, many firms still seem to be struggling at doing this effectively. Reasons can range from failing to link their leadership development efforts to clear business goals or not being able to integrate them with the broader management process. Off-the-shelf training normally just consumes precious time and fails to achieve lasting business impact.

Sep 27, 2017 9:07:00 AM by Phil Owers |0 Comments Add Comment

Leadership development programmes are designed to support your employees in developing their skills and advancing their careers. At the same time, they help your business stay competitive as employees bring those new skills, perspectives and innovative ideas back into your organisation.

Most companies have recognised the need for leadership development programmes. But are you measuring the business impact of those programmes? Are you actually inspiring leadership or in other words, are your efforts actually effective? What is the Return on Investment (ROI) of your leadership development initiatives?

Sep 20, 2017 8:53:00 AM by Phil Owers |0 Comments Add Comment

Artificial Intelligence (AI) and machine learning are changing the world of talent acquisition. While talent is still scarce, it is now easier and quicker than ever to identify the right candidates for a job. So how do AI and machine learning help recruiters to be more efficient at finding and connecting with the right talent at the right time?

Sep 13, 2017 8:37:00 AM by Phil Owers |0 Comments Add Comment

The war for talent is still real. But it has changed. Companies are now competing for talent in a digital ecosystem. Traditional talent management processes are no longer working – they were not designed for today’s digital world. In fact, a research project by Deloitte and MIT Sloan Management Review http://sloanreview.mit.edu/article/winning-the-digital-war-for-talent/ found that one of the most serious as well as overlooked threats companies face is the ability to attract and retain talent in this new competitive landscape. More than 70% of 3,700 surveyed executives, managers and analysts said their organisations are in need of a new or different talent base to remain competitive in this digital world.

Sep 6, 2017 9:16:00 AM by Phil Owers |0 Comments Add Comment

With 75% of job seekers considering the employer brand of their potential new employer before applying to a job, companies need to have a sound employer branding strategy in place. A strong employer brand can, in fact, lead to twice as many applicants per job as compared to other companies.

While a company's employer brand should be consistent throughout and on a global basis, it can be beneficial to localise certain initiatives. Talent in the UK is likely to respond differently to certain messaging than talent from Russia, for example.

Aug 30, 2017 7:57:00 AM by Phil Owers |1 Comment Add Comment