With your employer brand affecting your ability to attract and hire the best talent, you want to make sure you're getting it right. Employer branding is an on-going process and you need the right metrics in place to monitor and evaluate your Employer Brand. It allows you to see what works and where you need to improve.
Apr 17, 2019 10:02:00 AM by Sara Naveda |
As a marketer, it’s so easy to forget where your brand actually exists. It’s not in your strategy docs or on your Google Analytics dashboard, nor is it in your logo or in your ads. Your brand only exists in the minds of your customers. It’s the public face of your company; more accurately, it encapsulates how that face is perceived.
Mar 21, 2019 11:43:00 AM by Michael Pfeiffer |
From the continued rise of employee-generated storytelling through to the emergence of virtual reality, these are certainly innovative times for employer branding.
Feb 18, 2019 10:07:00 AM by Sara Naveda |
Getting as many of your people as possible involved in marketing content creation: this is something that makes sense on every level.
For a start, It means you can do more in-house - and get it done quicker. Also, research shows that employees have, on average, a 5x greater reach than corporate accounts - and their followers are much more likely to convert. So especially when it comes to social, if it’s generated and distributed by real people, this content is potentially going to be among your most valuable marketing assets.
Feb 1, 2019 4:16:00 PM by Michael Pfeiffer |
The headlines would have us believe that in-store shopping is in terminal decline. The reality, however, couldn’t be further from the truth…
Certainly, there are lots of things your customers love about your online store; not least, the ability to shop 24/7, to save time (and, of course, to avoid the crowds and check out lines!).
Jan 17, 2019 10:35:00 AM by Frode Nortvedt |
Around one in four businesses now use freelancers - and putting them to work can be especially beneficial for specialist creative projects. For one thing, they can plug skills gaps that may be difficult (or expensive) to fill internally. Alongside this, they can bring valuable fresh perspectives, and generally breathe new life into marketing campaigns.
Jan 3, 2019 11:13:00 AM by Michael Pfeiffer |
Sensibilities, tastes, customs, culture, expectations: they all vary from region to region - something that all great global brands factor in.
At the same time, For information on what a company is really like to work for, candidates place three times more trust in a company’s employees than in the company itself.
Dec 20, 2018 12:00:00 PM by Sara Naveda |
In all likelihood, your brand is the most valuable asset your business owns. It’s what makes you visible to the people who matter – including customers, investors and the new talent you want to bring on board. Crucially, it’s what differentiates your offerings from similar propositions on the market - providing an instantly recognisable reflection of your distinct business model.
Dec 13, 2018 11:27:00 AM by Michael Pfeiffer |
In retail marketing, never underestimate the value of consistency.
75% of customers want and expect a consistent experience from the brands they do business with – whether that’s an in-store display presentation or an online promotional banner. And given that it takes around 3 to 4 impressions to achieve meaningful brand visibility, failing to present your business consistently can needlessly hinder your efforts to appear on customers’ radar.
Dec 3, 2018 11:01:00 AM by Frode Nortvedt |
At heart, the brief for your marketing team is clear: to boost the reach, visibility and reputation of your brand - with the end goal of attracting and keeping valuable customers.
Nov 23, 2018 10:50:00 AM by Michael Pfeiffer |