Website localisation is a key element of any global marketing strategy. From translation into multiple languages to blog posts about local events and sales, a website that caters to local audiences around the world is a great way to market locally even as a large global business.
May 24, 2018 10:01:00 AM by Frode Nortvedt |
Employees who are “coasting”, who aren’t being challenged - and who aren’t developing and progressing represent a significant retention risk. In fact, in one study, 70% of people who wanted to leave their organisation were ready to move on because of progression/development reasons.
May 21, 2018 8:38:00 AM by Phil Owers |
In recent years, thanks to new technology and the power of Google and other search providers, hyperlocal marketing has come along to supplement already successful localised marketing strategies.
May 15, 2018 8:46:00 AM by Frode Nortvedt |
When they’re mulling over whether or not to stay with a particular company, the training and development opportunities on offer are a major consideration for employees. This is especially the case for Millenials - with one study showing that 87% of employees in this group regard development and growth as very important to their decisions to stay or go.
May 8, 2018 10:07:00 AM by Phil Owers |
Localised marketing is a great way for large global brands to connect with their customers. From local competitions and events to region-specific products and offers, even the biggest international businesses can localise and focus their marketing to good effect.
For many large businesses, marketing activity is often best planned on a global scale and then optimised for a local audience later. This can mean, for example, arranging the same events all around the world, just with a distinctly local flavour, or offering big seasonal discounts across your business with the discounted items varying by location.
May 3, 2018 10:13:00 AM by Frode Nortvedt |
We’ve talked about localised marketing here on our blog in the past - tailoring your advertising, products, prices and branding to customers all around the world.
But in today’s online world, brands often struggle to see hw online marketing can be compatible with localisation. After all, local online marketing seems like a misnomer if content can be accessed by anyone, anywhere, right?
Apr 24, 2018 10:03:00 AM by Frode Nortvedt |
Career progression is a top priority for your employees. That feeling of going nowhere, of being bored and unchallenged is one of the biggest triggers to quit an existing job (far above salary). And as Facebook found, the people who are with you for the long haul are very likely to feel they are picking up the skills and experiences they need to develop their careers.
Apr 24, 2018 8:51:00 AM by Phil Owers |
In previous posts, we’ve taken a look at the power of localised marketing - targeting your advertising and your products to suit different customers in different areas of the world.
And while localised marketing has many great advantages, such as helping you to connect with varied groups of people and sell products suitable to consumers around the world, it does come with its own set of challenges.
Apr 13, 2018 10:08:00 AM by Frode Nortvedt |
When potential new recruits check out your credentials as a possible career destination, two questions are likely to be on their mind.
First off, “What’s it like to work there?”. Alongside this, “What kind of growth opportunities are on offer?”. Here’s how to focus on the second one: growth - and how to showcase it in the most effective ways possible...
Apr 13, 2018 8:53:00 AM by Phil Owers |
Today, more businesses than ever are trading globally. From multi-national service providers to small family stores, the internet, mass communication and affordable global shipping have opened new markets around the globe for practically every business.
Apr 3, 2018 9:13:00 AM by Frode Nortvedt |