There's nothing wrong with copying what you like. You've probably heard the Oscar Wilde quote of, "Imitation is the sincerest form of flattery." If you see something that works in the world of business, replicate it.
Now, this doesn't mean go and completely steal slogans. You can't rip off "Just Do It" and toss it onto your next marketing campaign. That's a good way to end up on the losing end of a lawsuit. However, you can replicate strategies and study what a business does to grow its brand equity.
Jan 30, 2018 8:33:00 AM by Frode Nortvedt |
Are your efforts to bring on board the brightest and best talent falling short? Chances are, your strategy is missing something. To help you fill in the gaps, here are three essential elements to give your talent acquisition strategy the boost it needs…
Jan 26, 2018 8:57:00 AM by Phil Owers |
Application tracking software (ATS) started life as a way to help recruiters sift through huge piles of CVs. These days, it’s much more than that. At its best, ATS can support your candidate sourcing efforts, streamline your wider recruitment process - and even make recruitment more applicant-friendly.
So is ATS for you? We take a look at its capabilities...
Jan 18, 2018 11:15:16 AM by Phil Owers |
How strong is your company's brand? This one simple question can make or break your business. A strong brand allows you to grow and reach more customers while carrying industry influence with you. But how do you identify the strength of your brand? Looking at the bottom line and expense reports only go so far. In fact, these lines on a spreadsheet document only paint a very small portion of the greater picture. You need to look at brand equity.
Brand equity has nothing to do with current corporate growth or whether you're pushing into a new market. It instead has everything to do with how the perspective audience perceives your business. The way the target demographic views your company, brand and products says so much more than any amount of website analytical data. It has the ability to forecast upcoming quarters and determine whether or not a new product release will prove successful or a failure. All this points to why you need to know what brand equity is.
Jan 18, 2018 9:29:00 AM by Frode Nortvedt |
They have the inside track on what it’s like to work for you. They know what a “good fit” looks like. And, chances are, their personal contact list includes lots of potential talent. Want to boost your candidate pool? It’s time to look seriously at former employees…
Jan 10, 2018 7:52:00 AM by Phil Owers |
Retail marketing revolves around connecting with the consumer and creating desire to draw in potential customers and convert them into leads and sales. Advertising showcases how a product addresses a problem the consumer has and how it can make their lives better. To do this well you need as much information as possible.
Analytical data and customer insights are valuable sources of information. In addition, brand equity plays a pivotal role in establishing what the key demographic is interested in and how the target audience perceives your business and products. That is why you need to know about the brand pyramid.
Jan 6, 2018 10:09:00 AM by Frode Nortvedt |
Receiving a reported one million resumes for 25,000 jobs each year, recruiters don’t get much bigger than Johnson & Johnson. The global healthcare and pharma giant caught our attention recently, thanks to a range of initiatives geared at improving their talent acquisition process.
So how does Johnson & Johnson do things differently? What can we learn? We take a closer look…
Jan 4, 2018 10:03:00 AM by Phil Owers |
Is your company one of the 85% of organisations who struggled to find skilled candidates in 2017? If so, here’s a New Year’s resolution for you: it’s time to get strategic with your sourcing efforts.
But what exactly does strategic sourcing look like in 2018? Here’s how to approach it…
Sourcing strategy or sourcing tactics? Top recruiters know the difference…
From the choice of job boards through to knowing how, when and where to push out your social posts, there are countless things you can do to expand candidate visibility. Taken individually, these steps are important (necessary, even). But these are tactics. You still need something to bring them all together: you need a strategy.
Dec 28, 2017 9:09:00 AM by Phil Owers |
Brand equity is all about how a customer perceives your brand. It sums up their feelings, both perceived and realised, dives into their experiences with your brand's products/services and also how favourable they look upon your company.
For the most part, a company's strength lies within its brand equity. Should your customers deem the products you offer unfavourably, growth and expansion become more problematic. Due to this, you need to understand not only how to appropriately define brand equity, but how to paint it a priority in your retail business.
Dec 23, 2017 8:41:00 AM by Frode Nortvedt |
Let's define organisational culture. Organisational culture refers to employees' shared norms and beliefs as well as tangible aspects of the work environment reflecting those values.
Defining your culture can give you a competitive advantage
Your company values shape the perception that current, potential and former employees have about you as an employer and what it's like working for you. You might be missing out on hiring top talent if you are not managing, or promoting, your company culture enough.
Dec 21, 2017 9:23:00 AM by Phil Owers |