You want your business to be what a consumer thinks of, when they need a product or service you offer. It gives you a heard start over the competition. Unless competitors are able to make up the ground you have already established, the consumer will purchase your product again and again.
This directly points to the importance of brand awareness. It doesn't mean a consumer will always buy your product, but it does increase the potential.
However, is brand awareness the wrong goal for retailers?
Should you focus your marketing approach on something different, or should it stand as the main drive for your advertising department.
Aug 12, 2019 12:00:00 PM by Frode Nortvedt |
The headlines would have us believe that in-store shopping is in terminal decline. The reality, however, couldn’t be further from the truth…
Certainly, there are lots of things your customers love about your online store; not least, the ability to shop 24/7, to save time (and, of course, to avoid the crowds and check out lines!).
Jan 17, 2019 10:35:00 AM by Frode Nortvedt |
In retail marketing, never underestimate the value of consistency.
75% of customers want and expect a consistent experience from the brands they do business with – whether that’s an in-store display presentation or an online promotional banner. And given that it takes around 3 to 4 impressions to achieve meaningful brand visibility, failing to present your business consistently can needlessly hinder your efforts to appear on customers’ radar.
Dec 3, 2018 11:01:00 AM by Frode Nortvedt |
That all-important product range is your lifeblood. If you’re like the vast majority of retailers, then it’s likely that your product range is changing (and growing) on an ongoing basis. From fast fashion retailers through to tech gadget sales partners, an ever-expanding product range is a fact of life – especially if you are seeking to expand your markets via online channels.
Oct 22, 2018 10:56:39 AM by Frode Nortvedt |
Localisation is a powerful tool for any business, particularly large global companies. Giving you the ability to connect with local customers, to tailor your products and engage with local communities, localisation is the key to strong performance in locations around the world.
Jun 4, 2018 10:02:00 AM by Frode Nortvedt |
Website localisation is a key element of any global marketing strategy. From translation into multiple languages to blog posts about local events and sales, a website that caters to local audiences around the world is a great way to market locally even as a large global business.
May 24, 2018 10:01:00 AM by Frode Nortvedt |
Localised marketing is a great way for large global brands to connect with their customers. From local competitions and events to region-specific products and offers, even the biggest international businesses can localise and focus their marketing to good effect.
For many large businesses, marketing activity is often best planned on a global scale and then optimised for a local audience later. This can mean, for example, arranging the same events all around the world, just with a distinctly local flavour, or offering big seasonal discounts across your business with the discounted items varying by location.
May 3, 2018 10:13:00 AM by Frode Nortvedt |
We’ve talked about localised marketing here on our blog in the past - tailoring your advertising, products, prices and branding to customers all around the world.
But in today’s online world, brands often struggle to see hw online marketing can be compatible with localisation. After all, local online marketing seems like a misnomer if content can be accessed by anyone, anywhere, right?
Apr 24, 2018 10:03:00 AM by Frode Nortvedt |
In previous posts, we’ve taken a look at the power of localised marketing - targeting your advertising and your products to suit different customers in different areas of the world.
And while localised marketing has many great advantages, such as helping you to connect with varied groups of people and sell products suitable to consumers around the world, it does come with its own set of challenges.
Apr 13, 2018 10:08:00 AM by Frode Nortvedt |
Today, more businesses than ever are trading globally. From multi-national service providers to small family stores, the internet, mass communication and affordable global shipping have opened new markets around the globe for practically every business.
Apr 3, 2018 9:13:00 AM by Frode Nortvedt |