The Papirfly Blog

Marketing has changed significantly over the years. From relying on radio advertisements and print newspaper ads to bumper commercial spots, large billboard displays and now marketing material popping up on smart phones, the evolution of advertisements has proven both substantial and incredible at the same time. However, when you stop and think about it, marketing within a retail store front has changed very little. Signs, whether hand carved or commercially printed, have seen continual usage within stores around the globe since the creation of commerce and the exchange of money for goods and services. Thankfully, it's no longer necessary to carve messages in stone or hand-draw posters. Digital signage offers more opportunities than most other display mediums, but are retailers taking full advantage of digital signage?

Oct 24, 2017 8:58:00 AM by Frode Nortvedt |0 Comments Add Comment

Proper retail marketing requires a good amount of initial research. Based on the analytical data obtained through varying sources, you should have a good idea as to what sort of product or service to highlight in the marketing campaign. You'll also identify other key attributes including key demographics and what marketing source generates the highest return. With all of this information based on the analytical data, you have a strong foundation for producing a functional and potentially successful retail marketing plan. You just need to generate a template for documenting what works, what doesn't and how you can evolve the plan over time. Here are a few suggestions and tips on creating that marketing plan template.

Oct 12, 2017 8:07:00 AM by Frode Nortvedt |0 Comments Add Comment

What makes your company different? Chances are, the products or services you offer are, in many ways, similar to other businesses out there. So what sets it apart? In order to grow and prosper, this is a key component you need to identify and then highlight to your key demographic. The best selling fast food restaurants understand how to do this. While the produces are similar to the competition, McDonald's highlights its inexpensive price and wide number of options. Wendy's, on the other hand, highlights quality and the fresh ingredients used. While your business may not be fast food oriented, it is crucial to target the variable your company does that differs from the pack. In a similar manor, you need to develop a unique approach to your marketing, in order to cut through the thick crowd of other advertisements. Doing this helps establish your business and grab the attention of consumers.

Sep 30, 2017 8:58:00 AM by Frode Nortvedt |0 Comments Add Comment

Marketing agencies have long played a major role in the advertising success of a company. As the Internet expanded and social media became an essential tool for reaching customers, companies around the world began to turn towards retail marketing agencies for assistance. However, has this initial assistance turned into a full-fledge crutch? A company should never become overly reliant on any one outside entity, but for many businesses, a complete dependency on what an ad agency does has developed. While there's nothing wrong with utilizing an external marketing agency, giving up nearly complete advertising control can prove especially detrimental. So, before you hire a new marketing agency or instruct the service provider to take on additional duties, take a step back and determine whether or not the external service provider has too much influence over your eventual marketing success.

Sep 18, 2017 9:27:00 AM by Frode Nortvedt |0 Comments Add Comment

For many business owners, marketing is just one of those things you need to do in order to bring in customers. However, for the startup owners and those who focused more on business in college than on finance, sales or advertising, marketing may often prove to be completely alien to them. Advertising is so much more than just plastering information on a storefront or running a Facebook account. Plus, like other aspects of running a business, marketing must continually evolve to remain successful. It is why major companies such as McDonalds continually change slogans and advertisement methods. Regardless of how much experience you have running a business, developing a well planned and thought out marketing strategy helps provider a greater return on investment while attracting more potential customers. In order to formulate the best advertising plan possible, here are several essential elements of a modern retail marketing strategy.

Sep 6, 2017 8:33:00 AM by Frode Nortvedt |0 Comments Add Comment

Everything you do while running a business costs money. Even if you do not directly take money out of the bank account, if it requires resources or time, it costs money. There are tasks around the office though better served for automated computer applications instead of employee time. Repetitive tasks can and should be handled by software as this frees up time for workers to focus on other tasks at hand. There are a handful of different marketing practices automation can help with. With the continual development of computer learning and artificial intelligence software, marketing automation has become the future of digital advertising for brands throughout the world.

Aug 31, 2017 10:07:00 AM by Frode Nortvedt |0 Comments Add Comment

Everywhere you turn there is a new appliance, device or object that has taken the final move to digital. Your thermostat has gone from the dial nob to a device connected to the Internet, as has your refrigerator and coffee machine. Watches can sync with your smartphone and receive ping notifications from nearby stores. Even modern vehicles can communicate with everything from neighbouring cars to city streetlights. As progress continues to take the world further and further down the digital rabbit hole, is there a place for traditional print in retail marketing? Absolutely. In fact, the mass exodus away from print to digital has left an opening you should pounce on. You just need to know the best tactics for utilising print in today's digital world.

Aug 24, 2017 8:26:00 AM by Frode Nortvedt |0 Comments Add Comment

Marketing is a key component to connecting with potential customers and driving sales. However, not everyone has deep pockets to fund their marketing efforts. As a start-up or business with a tight marketing budget, you need to find ways to optimise the funds you are given. By optimising, you'll experience a greater return on investment, which can provide you with the results necessary to justify additional marketing budget.

Aug 17, 2017 1:47:40 PM by Frode Nortvedt |0 Comments Add Comment

As your company continues to expand, you'll run into new marketing issues you never faced as an emerging business. While you push into new regions, you must maintain a brand consistent approach throughout the different local markets. As different cities, regions and countries possess different core values, you need to identify ways to make sure your local marketing is brand consistent, which often means working with varying branch offices to do so. By following through with these three tips, your advertising will not only adhere to your corporate identity, but to the local markets as well.

Aug 10, 2017 1:33:12 PM by Frode Nortvedt |0 Comments Add Comment

As your company grows, so too does the number of tasks on your plate. Marketing moves from targeting a regional key demographic to identifying potential client bases in cities around the country, if not the globe. This requires additional time dedicated to marketing your products and identifying ways to reach potential consumers in a financially responsible way. If you're not careful, you may quickly find marketing to your growing customer pool takes time away from other important tasks you need to complete. In order to streamline your marketing process, make sure to take into consideration these tips.

Aug 3, 2017 1:43:00 PM by Frode Nortvedt |0 Comments Add Comment

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