The idea of localised marketing is to create region specific advertisements directed at forging a connection with the local key demographic. As your business has grown from a small start-up to a national, if not international brand, marketing becomes additionally convoluted. No longer is marketing a direct approach, but instead you need to connect with varying regions while maintaining a localised approach. In the modern day of advertising, social media offers you a valuable tool to connect with customers, but you still need to ensure a localised connection. Without it, customers may drift away and gravitate towards companies offering the localisation marketing approach. When it comes to social media, here is what you need to know about setting your company up for success.
Jul 27, 2017 10:39:00 AM by Frode Nortvedt |
As the CXO of a multi-national corporation, you experience marketing in a completely different way than a regional or local storefront. You need to think not only of the big picture, but of how to connect with local demographics in order to increase sales. To do this, you need to strengthen the bond between your brand's global, national and localized marketing. Here are several important variables to keep in mind and to potentially implement into upcoming marketing campaigns.
Jul 20, 2017 1:18:13 PM by Frode Nortvedt |
Retail marketing is all about connecting with your customer beyond a consumer to business level. The most successful forms of advertising connect, in some shape or form, on an emotional level. When considering advertisements you have seen, the commercials with the greatest ability to influence and remain with you are those that touch upon a part of your life. To better connect with your own potential customers, you need to develop this bond. One such way to do this is through localising your company branding, which becomes more viably successful with the help of marketing resource management.
Jul 13, 2017 8:48:00 AM by Frode Nortvedt |
Digital. Print. TV. Radio. There´s an endless choice when planning how to spend your media budget. But how do you know which combination of media will provide you with the biggest return on your investment? As with many things, it comes back to excelling at the basics. Follow these fundamental rules and you'll create a solid media plan.
Jul 6, 2017 9:13:00 AM by Frode Nortvedt |
Increase Your ROI
Most businesses will have a specific regional demographic. Whether you are a pure e-tailer or you have brick and mortar stores you will be drawing potential customers using your website, social media and other marketing channels. This means that you should harness the power of localised marketing. If you haven't yet, you are most likely spending far too much on advertising and not getting the results you want. By adding geographical information directly into your online marketing material you may increase your return on investment.
Jun 29, 2017 9:39:00 AM by Frode Nortvedt |
For retail marketers, being agile is all about putting data to work; to constantly source new opportunities or solutions, to deploy campaigns and testing strategies quickly, to assess the results in real time and to make changes rapidly where required.
A high-functioning agile marketing team can run multiple campaigns simultaneously. Equally as important, agility gives you improved optimisation capabilities: the ability to spot where changes are needed and to activate those changes right away.
Jun 22, 2017 8:36:00 AM by Frode Nortvedt |
Imagine a potential customer encountering your retail brand for the first time.
That customer wants to know your story. They want a snapshot of what you’re all about. Their time is precious - so if they are going to spend any more of it finding out about what you have to offer, they need a reason for doing so.
So how do you open that conversation? There are a hundred and one things you could start with - from the exciting new additions you’ve got lined up for this season - right through to the special event you’ve got lined up in a few weeks’ time. But as with any conversation, it’s almost always worth starting off with the essentials: what really matters to your audience - and what sets you apart.
Jun 15, 2017 8:44:00 AM by Frode Nortvedt |
In this article, we’ll look at 8 key criteria that can help determine the effectiveness of your creative guidelines, in relation to the campaign for which they’ll be used.
1. Do you have a clear, single creative idea?
Successful campaigns are built around clearly defined objectives. Your creative strategy needs to help deliver on that goal. Do they tell a cohesive story and keep audience focus on the key idea? Or do they have additional features that may be a distraction?
Jun 8, 2017 9:03:00 AM by Frode Nortvedt |
Agile marketing is an important facet in ensuring that businesses attain their set goals even faster and still retain a well-managed team. The agility is not to refer to formulating different concepts every day. It selectively means selecting a working strategy and improving on it by frequent introspection.
The need for retrospective meetings has been quintessential for businesses to make improvements and adjustments as needed for centuries now. The whole construct including the team is required to attend so as to make sure all the grounds are covered. This way, they all get to give much-needed input for more improvements. Let us look at the benefits that come packaged with marketing campaign retrospectives.
Jun 1, 2017 9:54:00 AM by Frode Nortvedt |
Regardless of how an account user has interacted with your company in the past, turning collected email addresses into leads is an essential element in growing your business and developing a relationship with these new clients. In order to make the most of your email automation, read through these easy steps, all of which increase the chance of converting email addresses into leads and ultimately, clients.
May 25, 2017 8:27:00 AM by Frode Nortvedt |