With no clear recipe for the perfect employer brand and no obvious ownership of the strategy given the crossover between marketing, corporate communications and HR, it can be a daunting process to deliver an Employer Brand strategy, with many exhaustive components.
But with appropriate guidance, a world class Employer Brand is achievable.
Over the past 20 years I have met with many companies, across multiple sectors and countries, all looking to develop a world-class employer brand and we would like to share our insight into this fascinating, multi-faceted process. To this end we have compiled the following information to give our observations and advice on the seven key success factors to help you deliver a world class employer brand.
You will learn: